New Vitality , the maker of Super Beta Prostate, and quarterback Joe Theismann who endorses the supplement, are facing a consumer fraud class action lawsuit alleging that millions of customers were induced to buy a product that does nothing to remedy prostate troubles such as benign prostatic hyperplasia (BPH). . . . Floyd Luman v. New Vitality Corp. and Joe Theismann, Case No. 13-cv-656, California Eastern District Court, Sacramento.
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Acording to the lawsuit, "Defendants' marketing and promotion of Super Beta Prostate is an elaborate hoax involving a falsified medical endorsement by Dr. Jeffrey J. Zielinski, and false claims that the product will treat the symptoms of BPH. The product was created by Roger Mason, a convicted felon who pleaded guilty to conspiracy to distribute PCP.